Led visual development and franchise alignment across interactive entertainment projects, collaborating with marketing, franchise management, and production teams. Contributed to cross-IP initiatives and game pitches for major properties including Jurassic Park, How to Train Your Dragon, and other global franchises. Ensured visual storytelling remained immersive, on-brand, and strategically aligned across digital and consumer touch points.
Based on Dragons: Dawn of New Riders, we developed and pitched a new game concept expanding the franchise. I created a series of key art concepts for the pitch presentation to help the team visualize the game’s artistic direction, tone, and overall visual style.
Explored a preschool-friendly visual direction for Wicked, developing multiple stylistic interpretations of the main characters. Created and pitched artwork concepts tailored for merchandise applications, establishing a cohesive and age-appropriate brand aesthetic.
